First off, forget the gears in the hat. The whole “Swiss Movement” thing, when it comes to Hermes, isn’t about *actual* moving parts *in* a hat. Nah, it’s about their WATCHES. Duh.
Like, they use Swiss-made movements in their watches. These movements? Apparently, they’re kinda a big deal. Hermès even developed their own “H1837 caliber” thingy with this company called Vaucher, which, honestly, sounds like the name of a Bond villain, but whatever. Point is, they’re getting fancy Swiss insides for their timepieces.
And the watches? They sound pretty swanky. Stainless steel, black or “opaline silver” dials (whatever *that* is), and straps in steel, matte black, or even *Havana alligator leather*! Okay, Hermes, we get it, you’re posh.
But back to the hat thing. The real kicker is, I can’t find anything *directly* linking “Swiss Movement” to an *actual* Hermes hat. So, what gives?
My theory? It’s all about association. Hermes wants you to think “Swiss Movement” = quality, precision, luxury. So, even if they don’t *literally* have Swiss-made gears ticking away in a hat (which, let’s be honest, would be kinda weird), they want you to associate that same level of craftsmanship and high-end-ness with EVERYTHING they make. Smart, right? Kinda sneaky, but smart.
Then there’s this thing about Ronda making movements. Wait, does that mean Hermes *doesn’t* make all their own movements? It’s all a bit confusing, tbh. This article is already a hot mess, isn’t it?