First off, that Anagram thing? It’s EVERYWHERE. On their cute little cropped tank tops, you see it winking at you. Like, “Hey, I’m expensive, deal with it.” And you kinda do, right? It’s iconic, it’s instantly recognizable, and it just *screams* “I know fashion.”
But, hold up, it’s not JUST about the in-your-face logo. They’ve got this whole basketry thing going on too. Seriously, handcrafted in natural fibers? That sounds…nice? I mean, I’m picturing a picnic, but a super bougie picnic with like, artisan cheese and organic grapes or something. I gotta admit, sometimes I wonder who is buying those stuff, like, who needs a hand-woven basket that costs more than my rent? Rich people, duh. Still, I’m not mad, it’s kinda cool that someone’s keeping those old-school skills alive.
Speaking of bougie, Neiman Marcus obviously carries LOEWE. Where ELSE would you find this stuff? Bags, accessories, the whole shebang. And I gotta say, I am OBSESSED with their bags. I mean, a girl can dream, right? Maybe one day I’ll be strutting around town with a Puzzle bag or something. Until then, I’ll just admire them from afar on Instagram.
And the perfume! Okay, this is where I get REAL excited. LOEWE perfumes for women? YES, PLEASE. That signature scent? It’s not your typical floral-fruity garbage. It’s, like, sophisticated and kinda mysterious. It makes you feel like you could conquer the world, or at least get a decent reservation at a trendy restaurant. Plus, the bottles are gorgeous. I’m a sucker for good packaging.
Honestly, what I like about LOEWE is… it’s just a little bit *weird*. It’s not trying too hard to be trendy, which is kinda what makes it trendy, ya know? They’re doing their own thing, mixing classic craftsmanship with modern silhouettes, and throwing in a dash of quirky for good measure. It doesn’t always make sense to me – I still don’t quite get the whole basket-as-a-handbag thing – but I appreciate the effort. I also love it when designers are not afraid to be like, ‘Hey, we’re going to do something completely unexpected, and you’re either gonna love it or hate it.’ LOEWE def has that vibe.