See, I was just browsing the internet the other day (procrastinating, obvi) and I kept seeing all these logo files. PNG, SVG, Ai, EPS…like, who even *knows* what half of those are? Anyway, it made me think, the brand is so recognizable, does it *really* need the logo plastered everywhere? I mean, you see that four-leaf clover Alhambra thingy, you KNOW it’s Van Cleef. It’s practically ingrained in our collective consciousness.
Okay, okay, maybe not *everyone* knows. My grandma probably wouldn’t. But the people who are buying, like, the *really* expensive stuff? They *know*. It’s like, a subtle flex. It’s the whisper, not the shout. You get me?
But think about it, a Logo-Free Van Cleef & Arpels could be kinda cool. Imagine a super minimalist necklace, just pure design, no branding. You’d be buying it for the artistry, the materials, the feeling. It’d be, like, a… a purer expression of luxury, or something. Okay, I’m probably overthinking this.
And honestly, I’m probably just rambling. But I think there’s something to be said for relying on quality and design to speak for itself. I mean, isn’t that what luxury *should* be about? Not just flashing a logo, but the actual *thing* itself.
Of course, they’d probably never actually do it. Logos are like, marketing gold. But hey, a girl can dream, right? I just think it’d be interesting to see what they could create if they weren’t so reliant on branding. Maybe even a little… rebellious. And let’s be honest, a lil’ rebellion is *always* fun. Even if it’s just in my hypothetical, totally-impractical, and probably-kinda-dumb idea about Logo-Free Van Cleef & Arpels.