See, I stumbled across all these snippets – Kurt Geiger kinda in the mix (wait, what?!), Valentino Garavani this, Valentino Garavani that… and then BAM! Brandless pops up. And my brain’s like, “Hold up. Is this a riddle? Am I supposed to connect the dots like some kinda fashion Sherlock Holmes?”
Okay, so from what i understand maybe Brandless is trying to sell VALENTINO clothes? But like, without the whole *brand* thing? I mean, I guess I kinda see the appeal? Like, imagine scoring a killer Valentino dress but nobody knows it’s Valentino because… well, it’s Brandless. It’s like, a secret weapon in your wardrobe, y’know?
BUT! Here’s where I get hung up. Valentino. IS. VALENTINO. It’s all about the logo, the cachet, the whole “I’m wearing VALENTINO, darlings!” vibe. Stripping that away… does it even *work*? Like, if you take the label off a bottle of Dom Perignon, is it still Dom? Probly tastes the same, but… it’s just not *the same*. Get me?
Then there’s this whole “Brandless was created from a personal need: find essentials and versatile pieces in quality fabrics and neutral colors…” thing. Valentino? Neutral colors? Essentials? Girl, please! We’re talking red carpet glamour, not basic tees and yoga pants. Unless… are they like, trying to Valentino-fy Brandless, or Brandless-ify Valentino? I am SO confised.
And the “Brandless Kitchen” thing thrown in there? That’s just… random. Maybe they’re trying to be all lifestyle-y? Like, “Buy our Brandless Valentino-esque dress AND our Brandless potato peeler!” I dunno. It feels messy.
So, basically, my conclusion (and it’s a very wobbly one, btw) is that maybe, just maybe, Brandless is trying to capture a slice of the high-end market by offering clothes that *resemble* Valentino, using quality fabrics, but without the in-your-face branding. Or maybe they’re collab-ing? Or maybe I’ve just had too much coffee and am reading way too much into some random search results.