So I was digging around, trying to figure out what’s up with this “Export Quality Gucci” thing, and stumbled across this “Gucci Equilibrium” stuff. Apparently, it’s their whole sustainability and equality initiative. They even have a whole report thingy – the 2023 Gucci Equilibrium Impact Report. Sounds super official, doesn’t it?
This report, from what I gather, is basically a brag sheet about how they’re trying to be good. Like, reducing their environmental footprint and treating their workers well. Which, duh, you *should* be doing that anyway, right? You’d hope so. I mean, it’s 2024 for crying out loud.
Now, about that “Export Quality” bit. I saw something about “Buy Export Quality Branded Jeans —-Progress to achieve this vision is captured in the new 2023 Gucci Equilibrium Impact Report…” So, are we talking about jeans that are specifically *made* for export? Like, are they made *better* for export? Maybe that’s what they mean by “Export Quality.” It’s kinda confusing. I mean, I can buy jeans here, and they’re Gucci, so are they automatically export quality? I don’t know! LOL.
And then there’s the whole supply chain thing. Gucci doesn’t directly hire *everyone* who makes their stuff. They use a bunch of other companies, and those companies hire people. So, Gucci says they are trying to make sure that *those* people are treated fairly too. That’s good, I guess. It’s like, one step removed, though, so how much control do they *really* have?
I also saw something about robots. Robots and export quality? What on earth does that even mean?? Are Gucci jeans made by robots now?! Man, the future is weird. Or maybe the robots just help with the export? Packing, shipping, who knows, lol.
Frankly, I’m a bit skeptical. I mean, Gucci is still a luxury brand, and luxury brands are kinda inherently… not sustainable? All that consumption, all that waste. But, hey, if they’re making an effort, I guess that’s better than nothing.