Like, whaaaaat?
Seriously, think about it. For, like, ever (well, at least since the 50s, according to what I read), it’s been Salvatore Ferragamo. You know, the *whole* name. It was like, a mark of quality, right? Knowing who made it, a personal touch. It’s like when your grandma signs her cookies “Grandma’s Cookies.” You KNOW they’re good.
But now? Just Ferragamo. It’s… cleaner, I guess. More modern. Some article called it a “rebranding after 30 years.” Thirty years! That’s a long time to stick with something, so you *know* they thought about this hard.
And apparently, Peter Saville designed the new logo. Peter Saville, you say? I dunno who that is. (Google it later, maybe). But supposedly he’s a big deal.
The thing is, it feels… I don’t know… almost like they’re trying to be a “cool kid” brand. Like, going all minimalist and stuff. Maybe trying to catch the attention of the TikTok generation? Is that what they’re going for? Are they trying to go “潮牌化” (chao pai hua, that “trendification” thing)? *shrugs* Maybe.
I mean, I get it. Brands gotta stay relevant. Gotta evolve. But is dropping “Salvatore” really the way to do it? The old logo was based on the Palazzo Spini Feroni gate! How cool is that?! It was like a little piece of Florence history right there on your shoe. Now? It’s just… Ferragamo.
Someone called the new logotype “both history and the now.” Which is, like, super marketing-speak. Makes it sound all fancy and deep when really, they just took off a name.
Honestly, I’m a little on the fence. On one hand, it’s just a logo. It doesn’t change the quality of their stuff, presumably. And maybe it *will* bring in a younger crowd.
But on the other hand… it feels a little… soulless? Like they’re trying too hard. Almost like they’re ashamed of their heritage or something. Which is ridiculous! Salvatore Ferragamo was a genius!
Maybe I’m just being a grumpy old millennial (wait, am I even old enough to be considered a grumpy millennial? Nevermind). Maybe the new logo is a stroke of brilliance.