I saw somewhere that Alessandro Michele, the head honcho over there, was inspired by those early Gucci knock-offs from the 80s, especially the stuff Dapper Dan was doing. That’s kinda cool, right? Taking something that’s supposed to be “bad” and turning it into something…Gucci. Makes you think.
But then it’s like, wait a minute. Are they just trying to confuse us? Are they making it *harder* to tell the real deal from the fakes? I mean, if even *Gucci* is messing with the logo and adding “Fake/Not” to things, how are you supposed to know if that vintage Gucci you scored online is legit or just some really convincing knock-off?
This is where I start to get a headache. Like, the article I read mentioned checking serial numbers, materials, and craftsmanship. And the logo, obvs. But if they’re intentionally making stuff that *looks* fake, does that even matter anymore? What *is* authentic in a world where authenticity is a brand selling you inauthenticity?
And don’t even get me started on the whole “bicolour stripes” thing. Apparently, Gucci was doing that in the 80s, which is when the knockoffs started popping up. So now, anything with those stripes is instantly suspect? Ugh.
Honestly, I think it’s kinda genius, in a twisted, marketing-ploy kinda way. They’re playing with our heads, getting us all talking about it, and probably selling a ton of “Fake/Not” stuff to people who want to be in on the joke.
But also…it’s a bit annoying, right? Like, I just want to buy a nice bag and know I’m not being ripped off. Is that too much to ask? Maybe I’ll just stick to thrifting. At least then the “fake” is already priced accordingly, ya know? Plus, there are a lot of articles out there that can help you with authenticating a Gucci bag, so I think I am gonna read more about that, just in case I do end up deciding to purchase a Gucci.